In order to contribute to the administrative success of any physical therapy setting, UNE Doctor of Physical Therapy students explore the theories and applications of administration and complete a major group project resulting in a strategic plan. Students examine organizational structure, behavior and culture; human resource management; physical therapy’s “Value Proposition” in the health care continuum and beyond; collaboration, leadership and conflict resolution; finance; sales/persuasion; written and oral communication; marketing/media relations; strategic planning; patient satisfaction/relations; and integration of business, social and technological concepts and trends with health care practice.